Since it's inception in 1996, Maximum has grown into a diverse and multi faceted business with representation across Australia. Whilst gaming products remain the core business activity of Maximum, the company has diversified into associated products and services and is now highly regarded in the financial and banking sectors as a premium provider of currency equipment,  ATMs, LED Signage and other leading products.

We also see enormous growth in our Maxetag business and pride ourselves on introducing leading technology and sophisticated systems to our expanding client base, including the Asian market.

Capitalising on the extensive knowledge and experience within the Maximum team has been a key contributor to our success, together with the excellent resources of our business partners and suppliers, such as IGT, LED Signs and Cummins...The Right Products and The Right People. We look forward to welcoming you at one of our charity events, such as the highly regarded Maximum Charity Golf Day, or as an attendee on one of our fully escorted Study Tours of Las Vegas or Macau, or perhaps in our fully equipped showroom at our SA Head Office...we pride ourselves on being big enough to get the job done, but small enough to react instantly and with a high sense of urgency...call us 24 hours a day and let us help you grow.

You can view all of our past and upcoming events on the events page.

Now that we have had some time to assess the impact that the new non smoking rules have had on SA pubs and clubs, it has become evident that some venues have experienced a greater downturn than others, as predicted. So, what have the smart venues done to minimize the “dip”? It’s really quite simple, and apart from getting the basics right as far as customer service, cleanliness, ambience, etc it really comes down to two key factors…
1. Providing a dedicated break out area for gaming patrons
2. Making sure your gaming room is providing the player with the latest leading games and the right denomination mix.
Maximum and IGT have been very proactive in educating and reinforcing these issues to SA customers for some time, and welcome the opportunity to help you get your venue operating at peak efficiency. Maximum’s collective sales forces visit more gaming rooms and discuss gaming issues with more people than anyone else in SA. They travel across Australia and overseas visiting venues and attending seminars, conferences and trade expos… their advice is backed up with market knowledge and experience, so call Maximum and “pick their brains”.
David Bolton
Managing Director